Series of Goals:
- Find out what draws people to play games
- Connect the two worlds of game playing and beer drinking
- Learn where the games are—wayfinding—awareness of what games are at each location
- Make the bar more interactive
Take away from the test 2:
- Bartender gives the coaster first before they serve the beer, so it is hard to match the beer and game through bartender
- Content on our coaster is too long to read
- Suggestion from the bartender: make it short and interesting to attract people
- Suggestion from the bartender: the layout matters, we should try other locations as well, such as St.Marks and Williamsburg
- Bartender says people play games because there is a connection to their childhood
- The location and the layout matter, for example, NYU students go to the one in St. Marks often as a group, they enjoy playing game as a group, and some barcade locations are adding more group playing games, fighting games
- Highlight that ALL of the games are 25 cents
- Coaster need to have a nice design and brighter color to be noticed
New ideas:
- Die-cut a quarter holder in all the coasters, so when someone orders a beer they have an incentive to test out an arcade game. We would have instructions on the coaster for a particular game and where it is located in the bar.
- Breeding competition with groups of friends
This is looking really good. I think this could be an interesting product for a brewery like Brooklyn Brewery, Other Half, Victory… or another New York Brewery to sponsor with their beers.
I would set some clear measures of success for your next iteration (5% of people go and play the game that was on the coaster, 10% of the people notice the coaster…)
I like the quarter idea. Not sure what breeding competition means?
I would ask you to do a brainstorm around technical augmentations of this idea. I really like that you are working within the constraints of the actual space that you are designing for, but it could be helpful to also do a little blue sky thinking, what if you had $1M and could project on every surface, embed RFID chips in each beer glass, make laser beams come out of the beer taps?
Good work!
Michael