Goal
Our goal is to communicate a sense of place to passengers of the NYC subway system, while they are in transit. By doing so we hope to bring awareness to the richness of the various neighborhoods that both commuters and tourists pass through daily. We also hope to quickly inform passengers of the areas they are passing via environmental shifts to the station.
Parameters
- Information must be easily accessible to commuters
- Any information on the subway car has to be dynamic
- Any information on the station can be static if need be
- Pulls in content about neighborhoods including high-level cultural overviews, details about points of interest, and unique or special attributes of the area.
- Can utilize multiple outputs, such as video screens, speakers, projectors, etc.
- Must be delightful
Users
We identified three core user experiences of the NYC subway system. We aim to make all of them experts of the space.
Aware
This is the user who has traveled the MTA many, many times. They are well-informed on how to navigate the system. Their experience can be enhanced through the discovery of unique qualities of the neighborhoods they pass through but never visit.
Example: West-coast transplant living in Sunset Park, who works in Midtown and has never been to Jay Street.
Familiar
This user has traveled some of the lines of the MTA, but still gets lost or feels uncertain when navigating to a new place. Their experience can be enhanced by giving them more and more context as to where they are.
Example: Resident of Stonybrook who comes into the city on weekends to hang out with his friends. He knows how to get to Penn Station, but after a night at the bar, he has trouble making it to the Lower East Side.
Exploratory
This user has never visited the city, and is still trying to figure out how to navigate the city while underground. They are easily disoriented, but also want to explore and get around on their own. Their experience can be enhanced by developing comprehension of the subway system.
Example: A couple from South Korea who are staying at the Ace hotel, and want to explore Central Park, the Lower East Side, and Williamsburg. They can identify the grungier, downtown neighborhoods from their favorite film, Cloverfield.
Market Research
Years of riding the subway (kidding, we’re working on this)
Presentation Link
https://www.dropbox.com/s/x0ii1tcwnma3oei/Team%20Jared%20Presentation.pdf?dl=0