Goals
– Increasing engagement
– Increasing awareness
– Increase the spirit of the 12th man concept
– To bind the tailgating crowd, audience in the stadium, players on the field.
– The players draw their energy for the game based on the level of engagement
optimize dynamic of all audiences to generate “12th man” feeling for the sports.
Keeping people off their screens and more into the game.
– How can we integrate the existing popularity of fantasy football to the experience of watching a live game
-Heighten the experience of the highs and lows- when it ends, how do you make them feel hope and optimism for them to return to the next game.
Parameters:
– Using the existing digital + analog infrastructure and enhancing it to encourage analog interactions
– We will focus only on the in-stadium experience (not parking-related)
-We want to reduce pure-screen engagement (devices)
Looks good. Keeping people off their screens is a huge challenge. At what point do you embrace the screen but figure out a way to make it more social in the real place? There are community screens as well as personal screens so navigating between them is going to be key to directing the spectators.
-mls